Ambassadors

Father of three boys, Sylvain Croteau is the CEO of Sport’Aide, a one-of-a-kind organization based in Québec that is dedicated to promoting safe and healthy environments in sports, recreation, and the outdoors.
A “couch” athlete in his younger years, Sylvain remained so until his physical condition demanded serious attention more than 30 years ago. Since then, notably after discovering the benefits of running, he has completed around fifteen marathons, including the Boston Marathon, which he finished on two occasions.
Mindful of maintaining a healthy lifestyle and keeping balance, entering his fifties has now motivated him to challenge himself and those around him. He is committed to this goal with dedication and hopes to use the opportunity to encourage the public to get active while giving back to his community.
Sport’Aide

Luc Richer has dedicated his entire life to youth and the promotion of healthy lifestyles.
Throughout his career, he has helped, listened to, guided, influenced, and motivated over 25,000 young people in Québec. Today, his focus is on active and healthy aging, intergenerational connections, and the sharing of knowledge from seniors to youth.
Committed, determined, and passionate, his life’s mission is to help others reach their full potential through sports, outdoor activities, and personal challenges.
On a personal level, he has always been an avid athlete: he has completed 5 marathons and 40 half-marathons. Open-water swimming, cycling, running, cross-country skiing, camping, and nature are also among his greatest passions.
Decorated with the National Assembly Medal, the Governor General’s Meritorious Service Medal, the Emmett-Johns Award, and recognized as a Grand Québécois by the Québec Chamber of Commerce and Industry, he intends to continue his social work as long as his health allows.
Générations Actives

As executive director of the Centre de pédiatrie sociale de Québec, Jean-Christophe Nicolas believes in a simple idea: exercise changes lives. For him, physical activity is not a luxury, but a concrete lever for mental health, confidence, and resilience, both for children and the adults around them. He takes a deeply human approach, where medical, psychosocial, and legal services come together to support children and their families. Guided by values of listening, respect, and social justice, he firmly believes in the power of community to transform lives. Present, accessible, and attentive, he maintains sincere relationships with teams, partners, and families, convinced that the best solutions come from collective work. An ambassador for Je cours Qc, he runs with his heart… and with the idea that a body that moves often helps a mind to stay strong.

Centre de pédiatrie sociale

On a daily basis, Caroline is actively involved in advancing the cause of individuals with multiple disabilities through her role as Executive Director of Laura Lémerveil. A former artistic swimming athlete, she remains active, with cycling, hiking, and skiing among her interests. As the mother of two young children, sport has always been a priority for her, both to stay fit for her children and to maintain mental balance.
Meanwhile, Sandrine is a dedicated young woman who benefits from the services of Laura Lémerveil, where she thrives on a daily basis. With her strong leadership and organizational skills, she is someone everyone can rely on in a wide range of social, entrepreneurial, and artistic projects. Sport plays a central role in Sandrine’s life: she loves running, cycling, walking, and playing boccia.
Together, our two coambassadors form a dynamic and inspiring duo!
Laura Lémerveil